edgeio assets sold to Looksmart and Vast.com

» 02 February 2008 » In announcement, edgeio, News » 7 Comments

edgeio’s assets were sold in December 2007, partly to Looksmart (the live service; the patents; the code; the trademarks) and partly to Vast.com (the real-estate related services).

Please direct all inquiries to one of those companies.

This blog will remain in existence as a historical record of edgeio.

edgeio was an audacious effort to build a fully distributed classified advertising platform for the Internet. It allowed any web site to post classifieds whilst having them syndicated, through edgeio, to any other web site. Aggregation and Distribution are going to be key to may new applications which seek to provide the glue between publishers and readers. edgeio can serve as a model for developers and product designers who seek to build on its legacy.

For those interested in learning more I am happy to answer queries. You can find me at keith at teare dot com.

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Edgeio launches the Internet’s first distributed paid content platform.

» 10 August 2007 » In announcement, edgeio » 7 Comments

Press release for download

Product Description given to Gnomedex Attendees

News from the Web on this:

Digg – here
Techmeme – here and here
ReadWrite web – here
TechCrunch – here
Venturebeat – here
Gnomedex – here
Jeff Jarvis – here
Dan Farber – ZDNet – here
Rob Hof at BusinessWeek – here
Nick Carr – here
Sexy Widget – here
Bub.blicio.us – here
Mashable – here
Forecast Blog – here
Inflection Point – here

Press release: Gnomedex in Seattle. 12 noon Pacific Time. 10 August 2007.

Transactional Classifieds to allow Video, Audio, Files and Text to be delivered, for sale, on any web site. New revenue streams for publishers.

edgeio Corporation, based in Palo Alto, California, today announced the launch, in preview, of the world’s first distributed “paid content” platform. The platform allows a content creator – say an analyst, a researcher, a band, a filmmaker, a magazine or newspaper publisher or a web publisher – to distribute their valuable content, and have it sold, onto any web site that wishes to publish it.

Keith Teare, edgeio’s founder and CEO described it:

“We are making it possible for valuable content to be made available for sale on any web site. The web site does not need an ecommerce system, or a billing system – edgeio takes care of both. We have two customers for whom we work to make this possible. First a content creator who has content that they would like to sell and have distributed. The content creator comes to edgeio and tells us about their content and we give them the means of publishing it. Second a publisher, whose main goal is to add revenue to their web site. The publisher comes to edgeio and can choose to become a point of sale for any paid content that they wish to be associated with. Any web site in the world can now become a point of sale for the things they are passionate about.”

The paid content platform brings into existence a new “digital only“ form of classified ad, what we call a “transactional classified” The initial goal of transactional classifieds will be to facilitate the distribution and of digital content – video, audio, text, files for download, tickets, resumes, virtual gifts and other valuable content. Later edgeio intends to release additional forms of transactional classified using its distributed paid content platform.

The initial uses of the system are expected to be in three primary categories:

  • Publishers who have free, advertising supported, web sites who would like to publish paid articles alongside their normally free ones. This would likely appeal to former analysts with blogs and highly targeted readerships who specialize in areas – like technology – where there is a demand for their research.
  • Publishers who have subscription only web sites where their content is locked up and only available to subscribers. These publishers can take advantage of the edgeio system by opening up their content on a per-item basis to a far larger readership than their subscriber base constitutes.
  • Publishers of paid digital content whose content is mainly available through one or more centralized stores online. Digital Music downloads, Research reports, Videos, Tickets are all offered in this form. These publishers will be able to turn the enthusiasts for their products into points of sale. By way of example, fans of rock bands with blogs will be able to become places to buy the music they love to listen to.

Content creators can upload their content at http://www.edgeio.com/view/paidcontent one at a time or can submit it in bulk using edgeio’s edgedirect service.

Edgeio’s business model for transactional classifieds will enable a three-way revenue share. Firstly edgeio will receive a share of all transactions. The content creator takes a share. The content creator can choose to enable affiliates to become additional sales points for the content and can define how its share is split with an affiliate. In that case their content always appears with a “Resell this Item” link, allowing affiliates to sign up as additional points of sale.

The edgeio paid content platform will be launched today at the Gnomedex conference in Seattle, Washington. Chris Pirillo, the publisher of Lockergnome and former TechTV presenter, will be the first to make available his content for sale and for distribution. Attendees at the conference will be given a coupon code to allow them to purchase his “ebooks” for free, whilst the rest of the world will need to pay the full price. The ebooks can be found at http://lockergnome.edgeio.net. Web sites will be able to opt in to resell the ebooks and take a revenue share from successful sales.

Edgeio has filed patents covering the functionality of and methods used in its distributed paid content platform.

For more information contact Keith Teare at keith@edgeio.com or by cell on +1-650-704-2674.

Edgeio is a California. It is headquartered in Palo Alto, California. Edgeio is building the Internet’s first Classified Advertising Network, allowing classified advertisers to place ads inside highly targeted publishers sites. Its primary product for advertisers is edgedirect. Its primary products for publishers are “Classified Boards” and “Transactional Classifieds”. You can find out more about these products and services at http://www.edgeio.com

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Inman TV interviews edgeio

» 17 July 2007 » In conversation, edgeio, real estate » 1 Comment

I was interviewed by Inman TV – the real estate news and events service.

Here it is

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edgeio and HarvestINFO agree to partnership

» 20 June 2007 » In announcement, edgeio, News, partnership » 2 Comments

HarvestINFO announced today that it has entered into an agreement with edgeio to distribute newspaper classified ads through the edgeio network. Here is the press release.


FOR IMMEDIATE RELEASE

 Media Contact:
Ron Hutson, Vice President of Sales
HarvestINFO, Inc.
513.701.3000 ext. 276


ron.hutson@harvestinfo.com

edgeio and HarvestINFO partner to enable
wide distribution of newspaper classifieds.

edgeio and HarvestINFO provide wide ranging
distribution of classifieds and merchandise to
shoppers – driving traffic to local newspaper sites.

LOVELAND, OH, June 20, 2007
HarvestINFO and edgeio announced today that the
companies have partnered to enable broad
distribution of classifieds and merchandise
advertising across the edgeio network to enable
shoppers to find the products and services they
desire and drive traffic to local newspaper web
sites. The distribution arrangement enables
newspapers to gain greater visibility for their
advertisers and additional traffic to the online
advertising.

Joe Rueth, CEO at HarvestINFO, states that
"HarvestINFO is proud to announce our partnership
with edgeio. We look forward to working with edgeio
to further promote our newspaper customers ability
to add value for their advertisers and drive
additional traffic to the local website."

Keith Teare, CEO at edgeio said, “Classified
listings belong where people read their content.
Today’s Internet has millions of sites where people
show up and read. By partnering with HarvestINFO,
together we can enable newspaper originated listings
to show up alongside relevant Internet content and
drive traffic to the newspaper’s web sites. We are
excited to be working with HarvestINFO”.

About HarvestINFO, Inc.
HarvestINFO, Inc. provides leading edge local
search, online shopping, and online advertising
technology solutions for hundreds of media clients,
representing 50 publishing groups, worldwide. Since
1996, HarvestINFO has delivered solutions that
enable media clients to strengthen their commitment
of service to local advertisers and consumers, and
compete in their local marketplace. For more
information on what HarvestINFO can do for your
local franchise, please visit

www.harvestinfo.com

About edgeio

edgeio is a leader in online listings platforms. The
company’s vision is to provide an open platform that
enables listings providers, advertisers and other
content providers to interact with users across all
platforms. Products include edgedirect, edgeio.com
(and its Chinese sister site mulu100.com) and edgeio
marketplaces plus a rich set of APIs. edgeio is
based in Palo Alto, Calif. and was founded in 2005
by Keith Teare, the company’s chairman of the board
and chief executive officer, and Michael Arrington,
a member of edgeio’s board of directors. For more
information see
www.edgeio.com/
.
 

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Gumiyo builds cell phone classifieds experience on edgeio Platform

» 19 June 2007 » In announcement, edgeio, News, partnership, Press Release » 2 Comments

Gumiyo (http://www.gumiyo.com) and edgeio announced today that the edgeio classified listings service is now available to cellular customers using a custom user interface built by Gumiyo and leveraging edgeio’s API’s.

Below is the full press release.
MobileCrunch Coverage here

edgeio Classifieds Listings Extended to Cell Phones Using the Gumiyo Platform

Download this press release as an Adobe PDF document.

Classifieds on-the-go merges the two fastest growing technology segments–online classifieds and mobile phones

Woodland Hills, CA (PRWEB) June 19, 2007 — Gumiyo and edgeio announced today their cooperation to bring online classifieds into the mobile space. Commencing with edgeio's extensive real estate section, Gumiyo will deliver listings to interested people on the go, making those listing accessible to mobile, online buyers. In seconds, buyers can review listings on their phones–photos and all–and connect directly with the sellers.



True to the company's tagline "Connecting Buyers and Sellers," Gumiyo gives edgeio sellers added methods, including text-messaging and web-activated telephony, that enable buyers to reach them directly from a mobile listing. Consequently, targeted listings are not only available to buyers anytime and anywhere, but sellers are available to those buyers anytime and anywhere. The result is the true goal of a classified listing–a connection between a buyer and a seller as quickly and as efficiently as possible.




edgeio is committed to innovation in the world of online classifieds, and has enabled a rich set of open APIs that we can use. This is a big reason why we've been syndicating Gumiyo listings to them since day one. Now, edgeio sellers can enter the mobile space with little to no effort.

"edgeio has built a significant classified listings platform. We have APIs for inbound and outbound traffic. Gumiyo is leveraging our APIs to deliver a compelling experience to sellers and buyers, across the mobile platform." Said edgeio CEO Keith Teare. "In the future it should be possible for Gumiyo to build mobile applications across all listings verticals, using MMS, SMS, WAP, Widgets and many other user interfaces."



"Our partnership with edgeio is very complementary and it makes perfect sense," says Shuki Lehavi, CEO and co-founder of Gumiyo. "edgeio is committed to innovation in the world of online classifieds, and has enabled a rich set of open APIs that we can use. This is a big reason why we've been syndicating Gumiyo listings to them since day one. Now, edgeio sellers can enter the mobile space with little to no effort."



About Edgeio

edgeio is a leader in online listings platforms. The company's vision is to provide an open platform that enables listings providers, advertisers and other content providers to interact with users across all platforms. Products include edgedirect, edgeio.com (and its Chinese sister site mulu100.com) and edgeio marketplaces plus a rich set of APIs. edgeio is based in Palo Alto, Calif. and was founded in 2005 by Keith Teare, the company's chairman of the board and chief executive officer, and Michael Arrington, a member of edgeio's board of directors. For more information see http://www.edgeio.com/



About Gumiyo

Gumiyo connects buyers and sellers by extending the traditional online marketplace to mobile phones. Always on and always connected, Gumiyo provides a marketplace that links buyers and sellers in real-time who connect, communicate, and complete the deal.



Founded by Shuki Lehavi and Rich Abronson in Woodland Hills, CA, Gumiyo is committed to revolutionizing the mobile consumer-to-consumer commerce experience. For more information please visit http://www.gumiyo.com/


###

Release here
Gumiyo Blog Post here

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Vacapedia uses edgeio platform to distribute listings.

» 15 May 2007 » In announcement, edgeio, partnership, Press Release » 2 Comments

Ashwin Kedia is the founder and CEO of Vacapedia (and a great guy to boot!). Today he announced a partnership that we put together over the past few months. The press release is here:


Vacapedia.com and Edgeio Team up to Offer Vacation Rentals Listings to Users of Edgeio.com and Revenue Sharing Opportunities to Partner Web Sites

Vacapedia.com, a leading aggregator of vacation rentals online and Edgeio, the company that brings together, searches and distributes the world's listings, have combined forces to offer vacation rentals on the edgeio.com web site and to owners of Classified Boards hosted on the edgeio marketplaces platform.

(PRWEB) May 15, 2007 — Vacapedia.com, a leading aggregator of vacation rentals online and Edgeio, the company that brings together, searches and distributes the world's listings, have combined forces to offer vacation rentals on the edgeio.com web site and to owners of Classified Boards hosted on the edgeio marketplaces platform.



Keith Teare, ceo/co-founder of edgeio said: "A vacation rental is the preferred accommodation for me and my family during our travels. We share that in common with many travelers. Renting enables travelers to gain insight into the local culture, enjoy good locations and views at affordable rates, all under ones own control. We are excited to be part of this growing trend in the travel industry. The alliance with Vacapedia.com enables us to offer close to 65,000 vacation rentals in over 45 countries on our web site and to owners of travel-focused classified boards hosted on the edgeio marketplaces platform."




edgeio is a leader in online listings with content and online traffic from over 160 countries. Vacapedia.com hosts thousands of vacation homes globally and our inventory is growing everyday. This partnership greatly extends our reach to travelers looking for a vacation rental for their next vacation.

Edgeio will soon offer classified board owners the ability to backfill their board with edgeio data. Using data from Vacapedia, web site owners will be able to create new travel focused classified boards. Travel blogs and other website owners will be able to add a vacation rentals section to their site.



Vacapedia.com ceo/co-founder, Ashwin Kedia, said "edgeio is a leader in online listings with content and online traffic from over 160 countries. Vacapedia.com hosts thousands of vacation homes globally and our inventory is growing everyday. This partnership greatly extends our reach to travelers looking for a vacation rental for their next vacation."



About edgeio

edgeio is a leader in online listings. The company's vision is to bring together, search and distribute the world's listings. Products include edgedirect, edgeio.com (and its Chinese sister site mulu100.com) and edgeio marketplaces. edgeio is based in Palo Alto, Calif. and was founded in 2005 by Keith Teare, the company's chairman of the board and chief executive officer, and Michael Arrington, a member of edgeio's board of directors. For more information see http://www.edgeio.com/



About Vacapedia

Vacapedia is the leading aggregator of vacation rentals online. There are close to 65,000 vacation rentals on Vacapedia.com. The company offers online booking of vacation rentals, user feedback and destination information. Vacapedia also syndicates it content to various travel related website. For additional information on Vacapedia, Inc., visit www.vacapedia.com.



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Monetizing Social Media

» 25 April 2007 » In Classified Boards, econsm, edgeio, marketplaces » 1 Comment

A team from edgeio – including myself – will be attending the “Econonomics of Social Media” conference in LA tomorrow put on by PaidContent.org . There will be around 600 attendees and given that it is only a 1 day event we have written a short overview of edgeio’s revenue platform for web site owners.

White

I am attaching it here. Please let us have feedback.

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Six Weeks of Classified Boards

» 25 April 2007 » In Classified Boards, edgeio, marketplaces » No Comments

We launched edgeio classified boards in early March. Since then more than 700 web sites have started boards. Of those about 580 are free boards with no listing fee. More than 120 are paid boards with a listing fee.

Classified boards

The most prominent is clearly TechCrunch’s “CrunchBoard” but there are many more. Check out some of them:

Web 2.0 for sale – http://web2.0forsale.com - a stand alone classified board for welling Web 2.0 related items, domains, companies even.

ContentSutra – http://www.contentsutra.com - Rafat Ali’s Indian site focusing on the sub-continent’s technology news. Jobs Board.

Infoworld’s IT Exchange – http://infoworlditexchange.edgeio.net/ – IDG’s Infoworld publication. B2B Services board.

InsideCG – http://www.insidecg.com/ – Inside Computer Graphics Job Board.

OpenCoffeeClub – http://opencoffee.ning.com/ – Saul Klein’s Open Coffee Club Social Network for Entreprenuers. Jobs Board.

It seems pretty clear that classifieds are a wonderful advertising complement to social media. Highly focused readerships are very valuable to listers. A classified board gives an advertiser a wonderful way to influence those readers. The eCPM’s on Crunchboard during the first month of it’s life with edgeio have been very significant.

Now that Goolge has acquired DoubleClick we believe that classified advertising – as a platform for delivering revenue to web site owners – is the next big revenue driver on the Internet. Our first six weeks make us even more sure than previously that this is true.

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TechCrunch chooses edgeio to power CrunchBoard

» 09 March 2007 » In announcement, edgeio, marketplaces » No Comments

Classified boardsMy edgeio co-founder Mike Arrington has chosen the edgeio classified boards product to power his Crunchboard listings marketplace.

Crunchboard is focused on job listings and charged $200 per month for a listing. previously it was a home grown solution that was expensive to build and to run. Now Mike gets the service for free and we handle running it. His cost is a 20% share of revenue.

The phenomenon of sites launching listings boards is interesting. It is kinda strange that content owners in the print world have made significant revenues from listings ($17bn in 2006) yet online listings are typically separated from content in vertically focussed listings silos like Monster, Cars.com or CareerBuilder. edgeio’s bet is that it makes sense for listings to be a source of revenue for a publisher alongside subscriptions (where appropriate) and ads. Indeed, if you look at crunchboard’s listings based revenue and compare it to its AdSense revenue, there is reason to believe that listings can be a bigger than AdSense opportunity for many publishers.

Mike’s post is here

Of course Mike and I may be biased but by addressing the need for a self-service classifieds board platform, enabling any publisher to make revenue from listings, we have made the world a better place :-) .

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AdStar and edgeio Partner to Broaden Classified Advertising Opportunities for Advertisers and Newspapers

» 21 February 2007 » In announcement, edgeio, marketplaces, News, Press Release » No Comments

adstar_logo.gif

Adstar announced today that they are partnering with edgeio to extend our marketplaces platform to address more than 100 of the largest newspapers in the US.

The partnership will go live during Q2 2007.

The impact of the deal will be that anybody listing in an edgeio classified board anywhere on the Internet will be able additionally list on a print newspaper in their area.

Adstar will provide all of the billing and pricing management for the listings.

We hope this is the start of a significant partnership with the team at Adstar.

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